Who Cares I'm Already Late: The Watch That Breaks the Rules of Time
In a world where everything runs at a thousand miles an hour, a watch is born that dares to question the most basic question: what if being late was also a way of life?
"Who Cares I'm Already Late" isn't just a watch: it's a statement of intent.

A Piece with Its Own Personality
This top-selling model at Carles Naudi Watches features a bold, ironic, and characterful design. Instead of traditional numbers, the dial displays a powerful phrase:
"Who cares? I'm already late," with the numbers all jumbled up, as if time had surrendered to your lifestyle.
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Fully Customizable
Each piece is unique, and you decide what yours will look like. You can choose:
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Dial and lettering color to make your message stand out the way you want.
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Custom hands, including our exclusive lightning bolt seconds hand, are perfect for those seeking a striking, electric detail.
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Your name on the dial, elegantly engraved to make your watch truly yours.
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A rotor that matches the design, with the option of engraving your initials: an exclusive detail that only becomes apparent when you know your watch well.
Automatic Movement and Premium Case
This model isn't just a visual statement. It's also an automatic watch, with a quality movement, assembled with precision and watchmaking passion. It's available in a Datejust or Oyster case, making it a robust, elegant, and timeless piece.
The Perfect Gift (Even for Yourself)
Whether for yourself or to surprise someone special, this watch is ideal for those who live at their own pace. Because in the end, it's not the exact time that matters, but how you choose to live each moment.